Who is the founder of NLR Advisory Services?
Martel Day is the Founder and Principal of NLR. He has more than 35 years of experience in the alternative investments industry.

Is NLR just for large alternative asset managers wanting to raise large amounts of capital?
NLR develops and implements strategic plans for all different sizes of alternative asset managers with significantly different capital initiatives.

What differentiates NLR from other firms?
NLR not only provides experienced advice, but also provides direct market feedback from registered investment advisors, independent broker dealers and due diligence professionals. And because NLR has deep relationships throughout the industry, it is able to source and manage the full team of service providers necessary to efficiently and successfully access retail capital.

In which retail channels do NLR’s clients have the most success?
NLR has experience in the wirehouse, registered investment advisor, and independent broker dealer channels. Recommendations are made to alternative asset managers based on their cultural affinity for, and chances for success in, each of the channels.

How can NLR help a new alternative asset manager?
The barriers to entry into the retail capital markets for alternative asset managers are significant. Uninformed and misguided decisions are extremely expensive in time, money and reputation. NLR can help a new asset manager make fully informed decisions and enter the retail capital markets in a way that maximizes the opportunity for success.

How can NLR help a developing alternative asset manager?
Because of NLR’s extensive experience with large some of the largest alternative asset managers, NLR can help a developing alternative asset manager put the necessary organizational structure and processes in place to be successful at the next level.

How can NLR help a well-established alternative asset manager?
Sometimes it is difficult to see clearly from within a highly successful organization. NLR can provide unbiased advice and market feedback about branding, market perception and new investment products that will help a well-established alternative asset manager stay competitive.