Successful entry into the retail capital markets gives alternative asset managers access to a reliable, predictable stream of new capital that is sticky, transcends market cycles, and demands lower returns than institutional capital. The barriers to entry are high, and balancing market inefficiencies and distribution costs with the need to provide competitive returns remains a challenge.

NLR has worked in various ways with more than 30 alternative investment asset managers with AUM between $100 million and $500 billion. NLR’s stereotypical client is in the early stages of learning about the retail capital markets or has decided to enter the market and is looking for the most efficient and effective way to proceed. The earlier NLR is involved in the process the better. The learning curve can be accelerated, but more importantly, the common mistakes made by very smart, successful asset managers can be avoided. The most damaging and expensive mistake is to enter the market the wrong way, make a bad first impression, find out expectations are unrealistic, try to make up for lost time and money, and try to do it right the second or third time. NLR helps alternative asset managers do it right the first time.